Pricing your home

THE BENEFITS OF PROPER PRICING

There are several benefits of properly pricing your home.  They include: a faster sale, less stress and more buyer potential. If you aren't getting any showings or interest within the first two weeks, you have priced it too high. Buyers are armed with information and have more expectations than ever, so in order to create a better transaction, you need a good strategy and the right price.

GET A FASTER SALE:

• When your home sells faster, you save carrying costs which include mortgage payments, taxes, insurance, and maintenance.
• A QUICKER SALE CREATES LESS INCONVENIENCE TO YOU.  If you have moved before, you know the energy it takes to prepare for a showing: keeping the home clean, arranging for pets, children and altering your lifestyle. Less stress & headaches.
• PROPER PRICING CREATES LESS DEMANDS ON YOU, BY HELPING YOUR HOME  SELL FASTER. By truly understanding what the buyer is willing to pay in today's market will help you to make a faster sale. Selling your home can be one of the most stressful things to encounter. By having realistic expectations and smart strategy, you will sell your home for the best price in the manner set by you.
• AT MARKET VALUE YOUR HOME WILL GAIN EXPOSURE TO MORE PROSPECTS  WHO CAN AFFORD THE PRICE. You will get the most attention and interest within the few weeks of putting it on the market. Do it with strategy, good photography and good home maintanance. I provide free staging consultation to help get you get the most out of your property.
• SELLERS WHO LIST AT THAT HIGH PRICE ARE LOOKING FOR THAT ONE BUYER WHO WILL PAY IT.  Sellers often do not realize that they have discouraged many potential buyers who could have afforded the home.  Be ready to negotiate. How much time can you afford to leave your home on the market? If it is overpriced and you arent getting showings, the price is too high, even for the right buyer.
• THE FINAL SALES PRICE IS PROBABLY ONE THAT WILL BE AFFORDABLE BY MORE PURCHASERS.
• SELLERS OFTEN ACCEPT A MUCH LOWER PRICE AT A MUCH LATER DATE SINCE THAT ONE BUYER WILLING TO PAY THE HIGHER PRICE NEVER COMES, COSTING YOU MORE IN TIME AND CARRYING COSTS.
• THE THREE MAJOR THINGS THAT AFFECT A SALE ARE LOCATION, CONDITION, AND PRICE.  You CAN NOT control the Location and maybe not the lay-out, but YOU DO control the CONDITION and the PRICE. Keep it up with home maintainance!

Need pricing advice? Call me, I can help! Shannon Katz, REALTOR       970-366-7644. 

Contact Me for your real time Comparative Market Analysis.

Problems with automatic home value calculators: they gather all the information of both homes that solds and homes for sale. Homes that are for sale may not be selling and this does not show in the calculation. They also do not account for improvements or disrepair, much like comparing apples to apples. It also does not account for the layout of the home. The number these caluclators represent is closer to the appraised value, not the market value. The market is changing, so gauging the market will help determine the right price for the home because this is what buyers are willing to pay. Please contact me for your real Comparative Market Analysis to find out the number that will help you get your home sold.

* INCREASED SALES AGENTS RESPONSE:

• WHEN SALES PEOPLE ARE EXCITED ABOUT A HOME AND ITS PRICE, THEY MAKE SPECIAL EFFORTS TO CONTACT ALL OF THEIR POTENTIAL BUYERS. Knowing that it is priced properly for its market, they expect it to sell soon and encourage their prospects to act quickly.  Their excitement is contagious!

* BETTER RESPONSE FROM ADVERTISING AND SIGN CALLS.

• Ad calls and sign calls to Realtors turn into showings when price is not a deterrent.
• SERIOUS PROSPECTS ARE WELL EDUCATED ABOUT ASKING PRICES IN THE AREAS THEY ARE SEEKING.
• SERIOUS PROSPECTS DO NOT WASTE THERE TIME ON A HOME THEY CONSIDER OVERPRICED.

* HIGHER OFFERS:

• BUYERS FEAR they might LOSE OUT on a good home when it is PRICED RIGHT.
• SELLERS  are LESS likely to receive “LOW BALL OFFERS.”
• Better pricing ATTRACTS MULTIPLE offers, too!

MORE MONEY FOR SELLERS:

• If a home is PRICED RIGHT, the excitement of the market produces HIGHER SALE prices.
• SELLERS NET MORE IN TERMS OF ACTUAL SALE PRICE AND BY LESS  CARRYING COSTS.
• THE THINGS THAT AFFECT A SALE ARE  LOCATION, CONDITION, AND PRICE.  You can change two out of the three of these.  You cannot change the LOCATION.  You can control the CONDITION by how you maintain your home inside and out.  Good Maintenance shows Pride of Ownership and gives a possible buyer a comfortable feeling on the condition of the home.  PRICE should be determined by recent sales of comparable homes in your immediate area.  Pricing a home right at the time you first put it on the market is important since that is when it will get the most attention from buyers. 
• You may think you want to start out higher and test the market but this usually results in you LOSING BUYERS that may have been interested from the 1st day on the market, not 6 weeks down the road.  Think of it this way, for every month that your home is not sold due to being priced too high, you have lost money due to another Mortgage payment, taxes, utilities, possible association fees, insurance, and maintenance and by not being able to make the move you want to make.  A quicker sale can save you thousands so being priced right at the beginning is very important.
• If you arent getting any showings or responses within two weeks, you have priced it too High!
• One of the biggest problems I have seen with FSBOs or sellers who cut out realtors is that they are missing an enourmous network of professionals who will bring qualified buyers to the table. There is so much leg work to do and it really does take a team!

Check out what I do to sell your home: Please check out my Listing Presentation HERE!

Need staging advice? Call me, I can help! Shannon Katz, REALTOR 970-366-7644

I help home owners sell their homes on the Space Coast of Florida. My job is to facilitate a smooth transaction between the seller to the new home buyer. I work along the east coast of Florida, serving locations: Indialantic, Indian Harbour Beach, Satellite Beach, Cocoa Beach, Cape Canaveral & Melbourne.

 

Disclaimer: Realtor, Shannon Katz does not claim responsibility for any inaccuracies contained within this website: www.shannonkatzrealtor.com. Content is intended as a guide for the Space Coast real estate market. The market is always changing, and the rules and rates will continue to change as well. Website: www.shannonkatzarealtor.com  does not take responsibility for information contained on third-party website links.  Website  www.shannonkatzrealtor.com reserves the right to remove any comment deemed offensive, and is not liable for any opinion shared.