Interviewing a REALTOR®

Questions to Ask When Interviewing a Real Estate Agent

Choosing the right agent can make a significant difference in your results. Here are some key questions to help you evaluate experience, strategy, and performance.

 

Understanding Your Buyer

• Where do you think the buyer for my home will come from?
  • Are they local, out-of-state, or relocating?
  • Are they upsizing, downsizing, first-time buyers, or investors?
  • Is this a primary residence or second home?

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Marketing Strategy

• How will you specifically market to this target buyer?
• What proactive steps will you take to reach them directly?
• What makes your marketing strategy different from other agents?

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Agent Performance & Value

• What do you personally do that sets you above the average Realtor in this area?
  (Please don’t just quote company statistics—show me your actual strategy and execution.)
• What improvements would you recommend to increase my home’s marketability?
• What do you see as the biggest potential objection or drawback to my home?
• Would a buyer incentive be beneficial? If so, what would you recommend?

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Proactive Marketing Strategies to Look For

A strong agent should go beyond the basics and actively market your home using tools such as:

• Yard sign brochure boxes / info boxes
• QR codes on signage and marketing materials
• Social media advertising (Facebook, Instagram, etc.)
• Professionally designed color brochures for showings
• Strong internet and MLS exposure strategy
• Direct mail & email campaigns
• Personal branding and agent marketing beyond brokerage exposure
• Interior feature highlight cards for showings
• Professional agent resume or listing presentation packet
• Broker tours with incentives (lunch, raffles, etc.) to attract agent traffic

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Why choose me?

With a background in marketing, photography, graphic design, research, and strategy, I bring a well-rounded approach to positioning homes for success. I focus on strong visual storytelling and targeted exposure to make each listing stand out in today’s competitive market.

I closely track local market trends and take a proactive, modern approach to marketing—helping sellers achieve the best possible results. With experience in contracts, negotiation, industry connections, and customer service, my clients feel confident knowing they are supported every step of the way.

Selling your home starts with a great presentation—and I take that seriously. I’m passionate about helping Space Coast sellers stand out with the right strategy, tools, and guidance from day one.

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Let's get started!

Shannon Katz, REALTOR
Century 21 Circle
c. 970-366-7644 

Serving Florida’s Space Coast including Indialantic, Indian Harbour Beach, Satellite Beach, Cocoa Beach, Cape Canaveral, Melbourne Beach, and Melbourne.

All information is deemed confidential and never shared.

Disclaimer: Realtor, Shannon Katz does not claim responsibility for any inaccuracies contained within this website: www.shannonkatzrealtor.com. Content is intended as a guide for the Space Coast real estate market. The market is always changing, and the rules and rates will continue to change as well. Website: www.shannonkatzarealtor.com does not take responsibility for information contained on third-party website links.  Website  www.shannonkatzrealtor.com reserves the right to remove any comment deemed offensive, and is not liable for any opinion shared.